RubenFro is the creative practice of Ruben Frosali, a visual effects artist and director from Florence, based in Tokyo since 2006.

His work is produced through TRIDOT, his Tokyo-based studio for cinematic VFX, live visuals, immersive installations, AR/XR prototypes, and experimental spatial media.

Working across volumetric capture, point clouds, Gaussian Splatting, real-time rendering, and shader-driven particle systems, Ruben combines visual direction with custom Unity tools, interactive spatial pipelines, and production-ready VFX workflows.

Recent projects include large-scale visual work for Sphere Las Vegas, Anyma’s ÆDEN World Tour, with visuals for artists including Charlotte de Witte, Solomun, Mau P, Paul Kalkbrenner ft Depeche Mode, A$AP Ferg, Pharrell Williams, REZZ, Pussy Riot, Deathpact, Ital Tek, and Perfume.

Selected clients and collaborations include Meta, Red Bull, Capcom, Virgin Voyages, McLaren, ACRONYM, JADU AR and ASUS.

At JADU AR, Ruben joined as Head of Cinematics, contributing to cinematic trailers, AR/XR prototypes, spatial interaction systems, worldbuilding, and real-time visual development. At JADU, he collaborated with Michael Bay on the cinematic trailer for the JADU AVAs.

His installation and public-screen work includes Deep Diving, a Meta-commissioned audiovisual installation presented at the Bibliothèque nationale de France during the AI Action Summit in Paris, as well as Dissolving Realities, Future Cities, and Memories of Tsukiji, shown across Japan, Taiwan, New Zealand, Europe, and the United States. His work has appeared in contexts including Vero Beach Museum of Art, Bright Festival Connect, Kinomural / Cinemaomural, MUTEK San Francisco, and public screen exhibitions in Tokyo.

Alongside his commercial and artistic work, Ruben develops prototypes around Gaussian Splatting, real-time point clouds, AR/XR interaction, AI-assisted reconstruction, Unity-based spatial systems, and generated 3D environments. His work and process have been featured or discussed by Meta AI, Fisheye Immersive, 80 Level, XR AI Spotlight, Creative Bloq, Frontiers in Computer Science, Civitai, and other publications focused on immersive media, AI, VFX, and spatial computing.

Across music, art, installation, and research, RubenFro explores how captured, simulated, and generated worlds can be rendered, fragmented, reconstructed, and experienced in real time.